Boss Snowplows
Located in the Upper Peninsula of Michigan, work-life balance means something else at Boss.
TV :30
Open on sprawling lake as the sun is rising in Iron Mountain, Michigan. AVO: Up here in the Upper Peninsula, Boss Snowplow is looking for those who are up for more.
We see a person on a lake fishing. There’s a BOSS branded workbag on the dock/shore with him. He cast out his line. AVO: Those who are U.P. for 4:00AM wake up calls
Cut to a woman opening a cooler of food. AVO: Those who are U.P…
We match cut to the same person swinging their hammer at work in a similar manner to how they cast their line.
We match cut to a visual of a woman opening her laptop matching the motion of how she opened the cooler. AVO: For digging in.
AVO: BOSS Snowplow, Are you U.P. for more?
Cut to a group of friends camping in the woods during the fall. A woman drinks from a BOSS branded Yeti. AVO: Those who are U.P…
Cut to a driver product testing a BOSS Snowplow AVO: And Those…
We see the same friends drinking coffee in the break room of the factory in their BOSS gear. Their motion matching how they drank in the woods. AVO: …For remote happy hours
We see snowplow operator plowing the streets. We see him pull into his driveway with same truck. AVO: …U.P. for bringing work home.
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